Are you a Pakistani entrepreneur looking to tap into the booming eCommerce market in Pakistan? With a growing internet population and a rising middle class hungry for convenience, there’s a massive opportunity for local businesses to shine. Also with the country’s eCommerce industry projected to reach PKR 40 billion by 2025, now is the perfect time to start your local eCommerce journey! This comprehensive blog will empower you with all the knowledge you need to launch your local e-commerce business in Pakistan.


Local eCommerce in Pakistan offers a vast opportunity for businesses to reach a large customer base, increase sales, and build a strong online presence. The eCommerce industry can be complex and challenging to start, especially for those who are just thinking to start yet. In this blog, we will provide a comprehensive guide on how to do local eCommerce in Pakistan, covering all aspects from setting up an online store to delivering products to customers’ doorsteps.

Finding Your Niche

It’s all about finding the right fit. Here’s where market research becomes your best friend. Identify a niche market that aligns with your interests and offers products with a demand that isn’t already saturated.

Here are some pointers to refine your niche hunt:

1. Trendspotting:

What are people buzzing about online? Check out popular local marketplaces and social media groups to see what’s trending.

2. Keyword Research:

Utilize keyword research tools to understand what people are searching for online. This can be a goldmine for identifying potential product gaps in the market.

3. Customer Connection:

Don’t underestimate the power of getting real feedback. Conduct surveys or interviews with potential customers to understand their needs and preferences.

Products that Sell

Now that you’ve narrowed down your niche, it’s time to pick the products that will be your online champions. Remember, Pakistanis are value-conscious consumers, so focus on offering high-quality items at competitive prices.

Here are some popular categories that resonate well with the Pakistani market:

1. Fashion & Apparel:

Clothes, shoes, and accessories are evergreen favorites. Consider focusing on traditional wear with a modern twist or catering to a specific demographic.

2. Electronics & Gadgets:

Tech is a major player, with smartphones, laptops, and gaming accessories consistently in demand.

3. Beauty & Personal Care:

From organic skincare to trendy makeup products, the beauty industry is flourishing.

Sourcing Your Goods: Building a Strong Supply Chain

Sourcing your products is vital for smooth operations. Here are two main approaches:

1. Direct Sourcing:

If you plan to manufacture your products, establish relationships with local suppliers and manufacturers.

2. Wholesale/Drop shipping:

Partner with wholesalers who can provide you with products you can then sell online. Drop shipping allows you to avoid managing inventory, but may have lower profit margins.

Building Your Digital Shopfront: Platforms that Work

Think of your e-commerce platform as your virtual store. Here, you’ll showcase your products, process orders, and build relationships with your customers. Here are some popular options that cater to the Pakistani market:

1. Shopify:

A user-friendly platform with a wide range of features, perfect for beginners and established businesses alike.

2. WooCommerce:

This WordPress plugin is a budget-friendly option that offers great customization potential for those comfortable with a little technical know-how.


A leading local marketplace, Daraz provides a ready-made platform to showcase your products and tap into a vast customer base.

Setting Up Your Online Store

1. Register Your Business

Register your business with the relevant authorities, such as the Securities and Exchange Commission of Pakistan (SECP) and the Federal Board of Revenue (FBR), to obtain necessary licenses and tax registration.

2. Set Up Payment Gateways

Integrate local payment gateways like JazzCash, Easypaisa, or bank transfers to facilitate transactions.

Marketing and Promotion

1. Social Media Marketing

Leverage social media platforms like Facebook, Instagram, and Twitter to reach your target audience, increase brand awareness, and drive sales.

2. Search Engine Optimization (SEO)

Optimize your website for search engines to improve visibility, drive organic traffic, and increase sales.

3. Influencer Marketing

Partner with local influencers to promote your products and reach a wider audience.

Setting Up Your Payment Gateway

Here’s what to consider:

1. Cash on Delivery (COD):

Still a popular option in Pakistan, COD builds trust with first-time online shoppers.

2. Digital Wallets:

Mobile wallets like Easypaisa, NayaPay, and JazzCash are gaining traction, offering a convenient way to pay online.

3. Debit & Credit Cards:

Partner with reputable payment processors to ensure secure card transactions.

Logistics and Delivery

1. Partner with Local Courier Services

Collaborate with reliable courier services like TCS, Leopard Courier, or Pakistan Post to ensure timely and efficient delivery.

2. Set Up a Warehouse and Inventory Management System

Establish a warehouse and implement an inventory management system to streamline your operations.

Customer Service

1. Provide Multi-Channel Support

Offer customer support through phone, email, and social media to ensure a seamless customer experience.

2. Implement a Return and Refund Policy

Develop a clear return and refund policy to build trust and confidence with your customers.

3. Transparency:

Provide clear product descriptions, shipping information, and a comprehensive return policy to build trust with your customers.


Pakistani businesses have a bright future ahead as they tap into the immense potential of the local eCommerce industry to grow and prosper. Building a successful ecommerce business in Pakistan takes time, dedication, and a willingness to learn. By following this comprehensive guide, you can set up a successful online store, effectively market and promote your products, streamline logistics and delivery, and provide excellent customer service. Remember to stay up-to-date with the latest trends and best practices to remain competitive in the market. With dedication and the right strategy, you can be a part of Pakistan’s e-commerce success story.

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