Turn your passion into profit: Here is your guide on ‘how to open a store on Daraz in Pakistan.

Ever dreamt of turning your passion project or business idea into a successful online store? Ever scrolled through Daraz, Pakistan’s leading online marketplace, and thought, “I could be selling there!”? Well, guess what? You absolutely can!
Opening a Daraz store is a fantastic way to reach millions of potential customers across Pakistan, all from the comfort of your home. But how exactly do you set up shop on Daraz? where do you even begin? This comprehensive guide will walk you through every step of setting up your very own Daraz store, from registration to that first exciting sale. Whether you’re a seasoned seller or a complete beginner, this comprehensive guide will equip you with all the knowledge you need to vibrant the exciting world of Daraz.


Daraz, which became a part of Alibaba Group in 2018, has played a pivotal role in revolutionizing the e-commerce scenario in Pakistan. With over 5 million monthly active users, it offers an ideal platform for businesses to showcase their products and reach a broader audience. Creating a store on Daraz is a straightforward process, and we’re here to guide you through it.

Opening a Daraz store is a fantastic way to tap into the booming e-commerce market in Pakistan. With careful planning, right approach, dedication, high-quality products, excellent customer service, and the vast resources offered by Daraz, you can turn your Daraz store in Pakistan into a successful online business.

Why Sell on Daraz?

There are countless reasons why Daraz is the perfect platform to launch your online business in Pakistan. Here are just a few:

  • Massive Reach: Daraz boasts millions of active users across Pakistan, giving you instant access to a vast customer base without the need for expensive marketing campaigns.
  • Convenience for Customers: Daraz offers a user-friendly platform for buyers, with secure payment options and efficient delivery systems. This translates to a smoother shopping experience for your customers, ultimately benefiting your business.
  • Marketing and Promotions: Daraz offers various marketing tools and promotions to help you stand out from the crowd.
  • Credibility and Trust: As a trusted brand in Pakistan, Daraz instantly adds legitimacy to your store, giving customers confidence in your products and services.
  • Hassle-free Logistics: Daraz offers Daraz Fulfilment Services (DFS) which handle storage, packaging, and delivery, freeing you to focus on sales and product creation.
  • Growth Opportunities: Daraz provides various tools and resources to help you grow your business. From marketing support to data insights, you’ll have everything you need to take your store to the next level.

Setting Up Shop: A Step-by-Step Process

Here’s a step-by-step breakdown of the process:

1. Registering as a Seller:

The first step is to register as a Daraz seller. It’s a breeze! You can sign up through the Daraz website https://www.daraz.pk/sell-on-daraz/ or mobile app. Here’s what you’ll need:

  • A valid Pakistani phone number
  • CNIC (Computerized National Identity Card) or any other government-issued ID
  • Bank account details (for receiving payments)
  • Business details (if applicable)

2. Choosing Your Shop Type:

Daraz offers three seller account types:

  • Individual: Ideal for small businesses or individuals selling a limited number of products.
  • Sole Trader/Incorporated Business: For registered businesses with a larger product portfolio.
  • Daraz Mall: This premium option offers exclusive benefits like priority placement and faster delivery, but requires meeting specific criteria.

3. Uploading Products and Setting Up Your Shop:

Now comes the fun part – adding your products! Here are some key things to keep in mind:

  • High-Quality Images: Customers rely on visuals, so invest in clear, professional-looking product photos.
  • Detailed Descriptions: Provide comprehensive descriptions, including features, benefits, and specifications.
  • Competitive Pricing: Research similar products on Daraz to ensure your prices are attractive.
  • Compelling Titles: Craft clear and concise titles that accurately reflect your product and grab attention.

4. Optimizing Your Store for Success:

Once your products are uploaded, optimize your store for better visibility and sales:

  • Keywords: Include relevant keywords in your product titles and descriptions to help customers find your products during searches.
  • Promotions: Take advantage of Daraz’s promotional tools like flash sales and vouchers to attract customers.
  • Customer Service: Respond promptly to customer inquiries and maintain a positive seller rating.

5. Additional Tips:

Here are some additional tips to help your Daraz store shine:

  • Offer Excellent Customer Service: Respond promptly to inquiries, address issues professionally, and go the extra mile to build customer loyalty.
  • Provide Valuable Content: Create informative blog posts or social media content related to your products to establish yourself as an expert.
  • Stay updated: Keep yourself updated on Daraz’s latest features, promotions, and seller policies.


The prospect of launching a Daraz store offers an exceptional avenue to enter the rapidly expanding e-commerce market in Pakistan. Through meticulous planning, adopting the right approach, displaying unwavering dedication, providing high-quality merchandise, delivering outstanding customer service, and utilizing the potential resources available through Daraz, you can effectively convert your Daraz store into a flourishing online business.
Remember! Creating a store in Daraz, Pakistan, is a simple and efficient process. By following the above-mentioned steps and continuously optimizing your store, you’ll be well on your way to becoming a successful Daraz seller.
So, what are you waiting for? Sign up today and start your e-commerce journey!

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