Getting more views, likes, and followers is definitely a dream of every Instagram account holder. But it gets more critical if you own a business account and want to use it as a marketing channel.
Theoretically, using the Instagram marketing technique is great and surely makes sense. But practically, it isn’t as easy as many of us believe it to be.
So, what is the solution? You must not leave Instagram because it takes much effort; instead, you must utilize it to its full potential. Using Instagram reels is one of the aspects you mustn’t ignore to get organic traffic, views, and followers. How you can grow using Instagram reels in Pakistan is the real question, and I’ll address it in this article.
What are Instagram Reels?
For the ones who aren’t sure what Instagram reels are, it is a relatively new feature introduced by Instagram in Pakistan.
The reels are short videos intended to grab the viewers’ attention instantly. They are often 60 seconds long in the vertical format. As they are short videos, content creators ensure they are entertaining and attention-grabbing, which is why they give an instant boost to the follower base.
This feature is just like the Tiktok platform, where shorter and continuous videos are played based on the viewer’s interest.
So, whether you have a personal account or a business one, you must not miss this feature to grow exponentially. Even I use this feature a lot and have seen a considerable increase in my follower base, video views, and likes.
Let’s look at ways you can use Instagram reels to grow your business.
How does the Instagram reels algorithm work?
To know the secret behind how to grow through Instagram reels in Pakistan, you must at least know how the Instagram Reels algorithm works. If you ask me this question, there’s no definite answer.
Obviously, there’s no way to know the exact information about the algorithms. However, with constant experimentation, I have figured out a few essential things. Keeping them in mind while creating the Instagram reel content can give you an edge over the others.
So, here are the primary things to consider:
Make the audience react to your videos
The more reaction your video will get, the more likely it will be considered effective for the reel format. So, there are higher chances to get more reach for that video. It again leads back to the same point that the content in your video must be enticing and relevant to the audience you’re targeting. So, the people react instantly.
Improve the video and audio quality
You’re right in thinking that Instagram algorithms won’t even know about the video or audio quality. But the audience watching your video will not even manage a low-quality video for over a few seconds. This will indicate to the reel algorithm that there’s something wrong with the video. Resultantly, you’ll get lower reach and other metrics.
Provide Instagram reels with content
As in the other social media platforms, the more you post, the higher the chances of getting your content to a large audience base. Instagram reels work similarly, too. However, I’ll suggest you focus on quality instead of quality so the followers you get are relevant. But that doesn’t mean posting one Instagram reel a month. It will never give your Instagram account the right push. So, focus on quality but don’t ignore quantity.
Posting Timings are important
Just like with the other media type, posting timings are essential for reaching a broader audience range. But there’s no hard and fast rule to tell you the right time. You’ll have to consider your industry and experiment for a few days and times to find the best one.
Fulfill the specifications (length, aspect ratio, and resolution)
Another vital point to notice here is that the length, dimension, and size of the videos which can be uploaded have been pre-defined by the forum.
You can upload videos between 5 sec to 60 secs in length. Also, the file size of the videos for Instagram reels must not exceed 4GB in MP4 and MOV formats.
The aspect ratio of the videos must be 9:16 to fit the vertical mobile screens.
In addition, having your videos in 1080px x 1920px resolution will ensure your Instagram reels have the high-quality that can attract viewers.
How to grow using Instagram reels in Pakistan?
A few techniques can help you grow your Instagram account using the reels feature. I’ll discuss them here in this section.
Give high importance to your content
Instagram reels, like any other video platform, work on content engagement. If the content in the reels wouldn’t be engaging, you can’t expect to generate any results.
Now the problem is that most people aren’t sure about the type of content to be posted. So, here’s where I can discuss some broad ideas and share my Instagram account @maamirahmer as an example.
Follow the trend
Certain things are trending at the national level or in your industry. Using those trends can help you get the short time momentum for your Instagram account. Besides, talking on special days like Independence Day, Quaid Day, and Holidays can boost you quickly.
To avail the maximum of the topics in this niche, be sure to present your true opinion and be straightforward from the very start. If you aren’t adding any value to the trendy topics, people will consider your reel just another one and swipe through it.
Talk about what you are good at
No matter the platform, the content providing higher value always gets importance from the users. So, talk about what you know best while making your Instagram reels.
For example, @maamirahmer, I talk about digital marketing a lot. Whether it is about client acquisition, a quick tip about Google Ads, online earning, or a general perspective I have about the industry, my priority is to talk about the things I know.
It doesn’t only establish you as a brand but the in-depth knowledge reflected in the video results in getting you genuine followers with their interest in the field.
Getting the right followers on your Instagram account is important for building the community. You can even expect good clients from the right following on Instagram. So, the more knowledge you share with the practical mindset in Instagram reels, the more growth you can expect in your account.
Remain simple with your content
You don’t have to overdo your content to grab your audience’s attention. The key is to keep the content simple and relevant to what your audience likes. You can explain the primary terms used in your industry, which should be enough for these short videos.
Create Instagram reels continuously
As these are short-form videos, you have to ensure that you post them regularly and continuously. You cannot upload one video monthly and expect it to grow your account traffic and followers. In most cases, you’ll have to post dozens of videos to get one video that becomes viral and earn you the desired benefits.
Ideally, an Instagram reel three days a week can give you a good start. You don’t have to create the content from scratch. Instead, you can repurpose your Youtube videos, blog posts, webinars, or content posted on the other forums and create small videos.
The best thing about repurposing is that it will require less time to make new videos, and you’ll target more audiences with the same content.
Still, you’ll need to create a system to revamp the content into the reel form. Once you start doing it, you’ll find ways that work for you the best.
Edit the reels properly
Reels being short are often easier to ignore when it comes to editing. However, it would be best if you put in extra effort to make them look good. Joining the scenes seamlessly with editing, adding captions, and the required special effects are some ways to make it happen.
How long should it take to see the result?
If you follow these best practices and create engaging content for your audience for at least two months, a few of your Instagram reels will likely get a viewership good enough to attract more followers to your account.
Again, I cannot be sure about the times it will depend on multiple subjective factors, including the industry in which you’re working. But the constant effort in the right direction will surely yield the results.
You can follow me on Instagram @maamirahmer to find more amazing content about different social media platforms. Also you can observe and learn from the strategies I use to grow through Instagram reels in Pakistan.
